Whether you’re a newbie or a seasoned pro, virtual trade shows can provide a great way for you to connect with your customers. The key is to make sure you plan ahead and have the right tools to make the experience run smoothly.
Get to know your audience before the virtual trade show
Getting to know your audience before a virtual trade show can help you better plan your marketing strategies and engagement tactics. You can then send personalized messages to your audience, which will help you to gauge their interest in your products and services. This will allow you to make sure your brand builds a loyal customer base.
Having a clear understanding of your audience will also help you decide which type of exhibitors to select. You want to pick exhibitors that will meet your objectives, including your return on investment. It is important to have a floor plan in mind so that your attendees can easily find the booths that will interest them.
In addition to a floor plan, you will also need to decide on the design of your booth. You can choose from a variety of options, such as company colors, logos, and banners. You can also choose a vendor to help you with your booth design.
Integrate your virtual trade show platform with CRM platforms
Using a virtual trade show platform is a great way to expand your audience. It can be used for educational events, web conferences, new product launches, job fairs, and more. It can also be a great source of leads. The key to success is to measure engagement and determine ROI.
The best virtual trade show platforms integrate with customer relationship management (CRM) systems to track lead generation. They can also help you maximize your online event investment.
One of the most important things to consider is the ability to provide a resource center. This can help attendees find guidance and solutions to their problems. They can also request more information from exhibitors.
Another feature that you should look for is a high-resolution camera, as this can help you build relationships with your customers. It is also a good idea to have a microphone, as it can help you to communicate with people in the room.
Make it easy for attendees to request to be contacted by exhibitors
During a virtual trade show, it is important to make it easy for attendees to request to be contacted by exhibitors. This can help promote your products and services and boost your lead generation.
One way to make it easy for attendees to request to meet with your company is through a live chat. You can also use group chats to network with multiple buyers at the same time.
Another feature is the ability to save and retrieve items during the event. This will allow attendees to buy products that they have viewed, but not purchased. Then, they can pay for the item using their contact information. This will also help improve trade show attendance.
vFairs is a platform that allows real-time interaction between prospects and exhibitors. You can create a custom booth display to simulate an actual trade show floor. It can also include live audio and video chats. This will help your prospects feel more comfortable with your company. You can even give them on-demand presentations.